Impamvu Isogisi Yabagabo Yabaye Umugurisha Ashyushye: An Muri - Isesengura ryimbitse Kuva Mubikenewe Bikenewe Kuzamura Abaguzi

Mu myaka yashize, amasogisi yabagabo, bisa nkibicuruzwa gakondo gakondo, yazamutse bucece ku isoko ryibicuruzwa byabaguzi, ahinduka umugurisha ushyushye haba kumurongo ndetse no kumurongo. Uku kwiyongera kwamamara ntabwo ari impanuka, ahubwo ni ibisubizo byihuza ryibintu - biturutse ku kuzamuka kw’umuguzi ukenera ubuziranenge mu myambaro y’ibanze, kugeza guhuza imyambarire hamwe n’ibikorwa bikenewe, kugira ngo hamenyekane ingamba zo kwamamaza ibicuruzwa. Icyamamare cyamasogisi yabagabo kigaragaza ihinduka rikomeye mubitekerezo byabaguzi b'iki gihe.

Kuzamura Ubwiza Mubikenewe Byibanze
Ubusanzwe, amasogisi yakunze kubonwa nk "ibikoreshwa" cyangwa "ibikoresho," ariko abaguzi ba kijyambere bafite ibyiringiro byinshi byo guhumurizwa no kuramba mumyambarire yabo. Kwamamara kw'isogisi y'abagabo bituruka cyane cyane ku mikorere yabo y'ibanze: gukoresha imyenda yoroheje kandi ihumeka (nk'ipamba ikomatanyirijwe hamwe na fibre ya Coolmax), tekinoroji ya antibacterial na deodorizing, hamwe n'ubuhanga bwo kuboha bidasubirwaho bikemura ibibazo bibabaza amasogisi gakondo: guhaza, kunyerera, no kwambara. Kurugero, ikirango cyabayapani Unitika ya soya ion ya antibacterial amasogisi, yirata igipimo cya antibacterial irenga 99%, yabonye ubwiyongere bwibicuruzwa burenga 20% kumasoko ya Aziya mumyaka itatu ikurikiranye. Ibicuruzwa bihindura "ibikenerwa bya buri munsi" muburyo "uburambe - kuzamura ibicuruzwa," bihuza nabaguzi bakurikirana ubuzima bwiza.

Gutwara Imyambarire no Gukoresha Ibice

Hamwe no gukanguka kwimyambarire yabagabo, amasogisi agenda ahinduka kuva "ikintu cyihishe" kijya mumodoka yo kwerekana imiterere. Ibiranga ibishushanyo mbonera birimo amasogisi hamwe nururimi rwigezweho binyuze muburyo butandukanye, ibicapo bya retro (nka diyama na houndstooth), hamwe nibikoresho byihariye (nk'uruvange rw'ubwoya hamwe na eco - fibre yisubiramo ya fibre), bigatuma bakora ku myambarire iyo ari yo yose. Muri icyo gihe, ibikenewe byihariye bitera kwiyongera mubyiciro bitandukanye: amasogisi yemewe mugihe cyibikorwa byibanda kumagambo adafite amagufwa no kurangiza matte; amasogisi ya siporo arimo infashanyo yo kwikuramo no gushushanya; n'amasogisi yo hanze ashyira imbere kurwanya kunyerera, kwambara birwanya, kandi byihuse - byumye. Ikirangantego cyo mu Bwongereza cyitwa Happy Socks cyatsindiye abakiriya bato mu gufatanya n’ibicuruzwa bigezweho gutangiza amakarito - yerekana amasogisi ntarengwa - amasogisi yo gucapa, kugera ku mwaka wa 35% - ku kugurisha - mu gihembwe kimwe, byerekana ubushobozi bw’ubucuruzi bwo guha imbaraga imideli.

Kumenya ubuzima no guhanga udushya
Muri post - igihe cy’ibyorezo, abaguzi bibanda ku micungire y’ubuzima bigeze no kwita ku birenge. Isogisi yubuzima hamwe nuduce twa massage y ibirenge, kure - gushyushya infragre, cyangwa imikorere mibi ya ion irazwi cyane mubasaza bo hagati -, bavuga ko bagabanya umunaniro kandi bikazamura umuvuduko wamaraso. Ibicuruzwa byumwuga nka sobone ikora ya sobone ikora ibirenge byabize ibyuya nubuvuzi - umuvuduko wurwego - kugabanya amasogisi kubarwayi ba diyabete nayo yakoresheje ibyemezo byubuvuzi kugirango yongere isoko. Amakuru yerekana ko isoko ryamasogisi ikora kwisi yose yarenze miliyari 8 US $ muri 20XX, hamwe n’ubwiyongere bw’umwaka buri mwaka bwa 6.2%, abagabo bakaba barenga 40% byabakoresha. Izi ngamba "tekinoroji + ubuzima" zongereye agaciro abaguzi amasogisi yabagabo.

Guhindura Umuyoboro no Kwamamaza Ingamba

E - urubuga rwubucuruzi 'algorithmic uburyo bwo gutanga ibyifuzo butuma ibyiciro bitandukanye, nka "amasogisi yubwato" n "" amasogisi atagaragara, "kugirango bigere neza kubakiriya bafite intego ndende - bakeneye umurizo. Imbuga nkoranyambaga nka "amasogisi yububiko bwamasomo" na "imyenda yimyenda yabagabo" ishimangira kumenyekanisha ibicuruzwa binyuze mumasoko akomeye (KOL). Byongeye kandi, itangizwa rya serivisi zo kwiyandikisha (nka gahunda zabanyamuryango hamwe nogutanga buri kwezi amasogisi mashya) hamwe nibidukikije byangiza ibidukikije (nkibikoresho byangiza ibidukikije na gahunda yo gutunganya amasogisi yakoreshejwe) ntabwo byongereye igiciro cyo kugura gusa ahubwo byahujwe nuburyo bwo gukoresha ibicuruzwa birambye.

Umwanzuro: Inzira nini mugukoresha inyuma y'ibyiciro bito

Igurishwa ryinshi ryamasogisi yabagabo ntabwo arikintu na kimwe -; ahubwo, irerekana guhuza ibikorwa bifatika no kwishima - kunyurwa hagati murwego rwo kuzamura ibicuruzwa. Iyo imyenda y'ibanze yongeye kugereranywa nibisobanuro byinshi - agaciro k'imikorere, imvugo nziza, hamwe no guhuza amarangamutima - iri soko rimwe - ryirengagijwe rifite imbaraga zidasanzwe. Mu bihe biri imbere, hamwe n’iterambere mu bumenyi bwa siyansi ndetse no gukwirakwiza serivisi zihariye ku giti cyabo, amasogisi y’abagabo arashobora gukomeza gukoresha imbaraga z’ibicuruzwa bito kugira ngo atware amasoko manini, ahinduke idirishya rikomeye mu myitwarire y’abaguzi.